Experiences
Yes, you could read my physical resume in 9.5 Garamond in 5-6 seconds, but what’s the fun in that? Here’s a conglomeration of everything that I’ve ever done.
Education
Shanghai American School
2011 - 2019
Shanghai, China
Peddie School
2019 - 2023
Hightstown, NJ
Activities & Societies: Cum Laude Society, The Peddie News (Editor-in-Chief), AAPI Affinity Group (Co-founder/co-leader), Creative Writing Signature Experience, DEI Council, Faculty Student Senate, Amnesty International (Co-President), Blue Key Society/Head Tour Guide, Dorm Prefect, Gold Key Society, Varsity Basketball, Varsity Golf, Writing Center Fellow, Latin Club (VP), and Student Ambassador.
Northwestern University
2023 - 2027
Evanston, IL
Bachelor of Science in Journalism, Minor in Classics (Latin Concentration), Certificates in Integrated Marketing Communications and the Management of Creative Industries
Activities & Societies: Asian American Student Journalists, Delta Delta Delta, Delta Sigma Pi Professional Fraternity (VP of Marketing), Indigo Social Club, Lambda Strategy, North by Northwestern, and Spoon University (Director of Content).
Professional Experience
-
Brand Consulting - Strategy Intern
June 2026 - August 2026
New York City
-
Brand & Creative Marketing Intern
December 2025 - June 2026
Chicago, IL
Directed content strategy for Instagram and TikTok (80k+ followers), designing Meta ads and organic assets that increased brand awareness by 12%, while launching an affiliate and UGC creator program to expand content distribution
Led in-home usage testing for 60 households, building a survey and analyzing qualitative data for the upcoming product launch
-
Career Consulting Intern — Change & Communications
June 2025 - August 2025
Chicago, IL
Delivered 15+ client project outputs (employee communications, workforce analyses, compensation strategies) and supported client pitches, including one that secured a $300K engagement, providing data-driven recommendations to Fortune 500 clients.
Researched and authored thought leadership (“Work Flexibility Premium: It pays to be in office”) on work flexibility and compensation practices, translating workforce data from Mercer’s Benchmark Database and the Bureau of Labor Statistics into client-ready insights.
Completed two formal intern projects: designed Mercer Career’s first formal client feedback process through leadership interviews and industry research, and conducted market development analysis for senior living and long-term care in the Upper Midwest region.
-
Product Marketing Intern
March 2025 - June 2025
Remote
Developed creative and strategic product messaging and positioning for Everpilot’s AI-driven influencer marketing platform by synthesizing market research, competitor analysis, and user insights, while supporting go-to-market strategy and product-market fit discussions in collaboration with the Product Lead and CEO.
Led social media content strategy on Instagram and LinkedIn using Canva and Adobe Suite, increasing LinkedIn engagement by 566% during the internship, strengthening Everpilot’s positioning for acquisition.
-
Program Participant & UX Design Extern
January 2024 - March 2025
San Francisco, CA
Participated in Northwestern’s Bay Area Immersion Program, taking classes in technology, UX/UI design, data visualization, and journalism while completing an externship with Amazon Music to enhance user experience in the app.
Led design and development of an interactive Figma prototype for the “B-Side” feature by driving user research, testing, and competitive analysis, and presented it to Amazon Music stakeholders, successfully earning inclusion in the company’s internal review.
Researched and reported on San Francisco’s small bakery culture, using GitHub, data visualization tools, HTML, CSS, and Adobe Illustrator, culminating in the feature story, “Breaking Bread: Small Bakeries in San Francisco Shape Community”
-
Clerical Aide
March 2024 - Present
Evanston, IL
Designed promotional materials, including flyers and social media content, increasing visibility by 30% for courses, events, and key initiatives.
Oversaw Instagram account, official Northwestern website, and MailChimp newsletter, delivering weekly updates to a community of 750+ members, maintaining an open rate of 50% and click-through rate of 5%.
Leadership
-
Founder & Lead Organizer
December 2011 - Present
Taipei, Taiwan
Founded the Ai-Xin Bing-Gan annual charity fundraiser with my family to support The Renewal Foundation, funding the education of students in poverty in Indigenous areas of Taiwan by providing academic resources, food, and college tuition abroad for 20+ students.
Raised over $90,000 in fundraising across 14 years by executing online cookie sale campaigns, strategic social media outreach, word-of-mouth, and brand partnerships with local Taiwanese businesses like Kai Ping Culinary School.
Created the Rou-Yi Class, an after-school program in Hualien, Taiwan, supporting 30 new students every year, providing meals, supplies, activities, educational support, teachers, and classes such as robotics and English.
-
Editor-in-Chief (former Co-Head of Content)
October 2023 - Present
Evanston, IL
Lead a 20-member content team and oversee social media strategy across TikTok and Instagram (17k+ followers), producing long-form videos and restaurant interviews to promote the magazine, events, and local restaurants, driving 65k+ weekly views
Established 7+ brand partnerships with companies like Poppi and Dos Bros through strategic outreach and negotiation, and currently manage ongoing collaborations while mentoring team members on professional communication and etiquette
Authored 5 stories for the quarterly Spoon Magazine, combining love for food, personal anecdotes, and journalism
-
VP of Marketing
March 2024 - Present
Evanston, IL
Lead a committee of 5, overseeing in-person marketing efforts, social media strategy, “Media Days,” merchandise, website maintenance, and promotional campaigns, engaging 100 members and 800 followers in the broader undergraduate community.
Designed a brand guide and marketing materials in Adobe Suite, using performance analytics to increase engagement and drive traffic.
Volunteering
-
Assistant Facilitator
March 2024 - Present
Evanston, IL
Armor Down Girls is an Evanston-based girls’ empowerment group aiming to “arm” girls ages 8 to 18 with personal, academic, and financial confidence by inviting female guest speakers, reading books with female protagonists, and participating in teamwork and self-love exercises
I work with girls on a weekly basis and assist the director with the biweekly newsletter, website maintenance, and social media marketing.
-
Youth Cultural Docent
July 2020 - December 2020
Taipei, Taiwan
Accepted into a selective government-funded program for rising Taiwanese sophomores interested in Chinese history and art history.
Hands-on experience and learning with the largest collection of ancient Chinese artifacts.
Gave tours of the "Epitome of Aesthetics New Media Exhibition” in the museum with the knowledge acquired through the program.
-
Content Writing Intern
June 2020 - September 2020
Seattle, WA
Advocated for the alleviation of poverty through journalism by targeting government officials to increase the foreign aid budget.
Wrote weekly articles on poverty around the world to spread awareness, including a pillar article that addressed indigenous poverty in Taiwan.
Other Experiences
-
Opinion Columnist
-
Assistant Features Editor & Staff Writer
January 2024 - Present
Evanston, IL
Served as an Assistant Features Editor, working with the Editor-in-Chief and writers to guide story development and maintain the magazine’s voice.
Edited and refined long-form articles with attention to AP style, ethical standards, and DEI considerations.
Wrote original feature pieces for the NBN Magazine and website.
-
Program Participant
2021 - 2023
Hightstown, NJ
Completed additional coursework in screenwriting and creative writing, and attended the Iowa Young Writers’ Studio (2022) and the USC Creative Writing Workshop (2021).
Wrote and presented a 50-page capstone project, “fires in the tree,” showcasing various forms of prose and poetry in a creative nonfiction portfolio.
-
Summer Operations Intern
June 2022 - August 2022
Collaborated with the Camp Director and Assistant Director to manage daily operational logistics.
Supervised Afternoon Extended Care for ~30 campers (ages 4–12), ensuring safety during lunch, check-outs, and activities.
Reinforced the Galileo Innovation Approach (“Mindset, Process, Knowledge”) and The Innovator’s Mindset values, promoting visionary, courageous, collaborative, determined, and reflective behaviors.
-
Editor-in-Chief
2021 - 2023
Hightstown, NJ
Leveraged previous experience as a Content Writer for The Borgen Project (2020) and Kid Reporter for Scholastic News Kids Press Corps (2018 - 2019).
Edit articles biweekly for monthly publication on The Peddie News website.
Oversaw and trained over 70 staff writers and editors every year in AP style, publication cycle, interviewing, etc.
Revamped website and increased marketing, raising site viewership by 50%.
-
Co-Founder & Leader
2021 - 2023
Hightstown, NJ
Established the school’s first AAPI affinity group in response to the rise of anti-Asian hate crimes, creating a safe and supportive community for students of AAPI descent.
Grew membership to 100+ students, fostering belonging and cross-cultural awareness.
Organized and led diverse programming, including monthly group meetings, Asian grocery shuttles, cultural celebrations, film screenings, game nights, and facilitated discussions on identity and current issues.
-
President
2021 - 2023
Presented on “The Roots of Asian Discrimination” at the 60th annual Virtual Activism Conference.
Led “End Gun Violence” campaign, inviting speakers and holding candlelight vigils, and eventually became a finalist for ActivismX in 2020.
Led a group of over 100 members in writing letters, campaigning, and fighting for human rights.
Skills
Creativity
Teamwork
Leadership
Journalism
Social Media Marketing
Microsoft Office Suite
Data Analytics
Copywriting
Copyediting
Screenwriting
SEO Optimization
Adobe Creative Suite
Data Visualization
UX/UI Design
Get in Touch
for additional details such as my CV, resume, any questions, etc. I don’t bite (or bark for that matter.)